PEOPLE HUNT is Hiring on Behalf of a Global iGaming Company

🎯 Position: CRM Lead

Location: Remote (CIS or Europe preferred)
Industry: iGaming / Online Casino
Employment Type: Full-time

🚀 About the Opportunity

PEOPLE HUNT is hiring a strong, hands-on CRM Lead for a global technology provider in the iGaming industry. This company empowers online casino operators with everything they need to launch and grow - combining operational expertise with innovative marketing and product solutions.

As CRM Lead, you’ll take ownership of execution, team coordination, and process optimization - playing a key role in scaling the CRM function as the company continues to grow internationally.

🧩 Your Mission

As CRM Lead, you will:

• Design and execute multi-channel CRM campaigns across email, push, SMS, and in-app.

• Manage and mentor a growing team of CRM specialists or executives.

• Lead the operational execution of retention and reactivation initiatives.

• Translate lifecycle stages and user behavior into clear campaign flows and journeys.

• Own and improve CRM workflows, processes, and internal tools usage.

• Coordinate with cross-functional teams (analytics, product, content, design).

• Monitor and analyze campaign KPIs, deliver actionable insights, and continuously improve performance.

• Ensure full compliance with marketing and data regulations (e.g., GDPR, CAN-SPAM).

🎯 You Bring

• 4+ years of experience in CRM, lifecycle marketing, or retention - ideally in iGaming, gaming, fintech, or other regulated B2C industries.

• Proven experience leading or managing CRM teams and improving team workflows and effectiveness.

• Strong knowledge of CRM platforms (Braze, Optimove, Salesforce Marketing Cloud, or similar).

• Deep understanding of user segmentation, personalization, automation, and funnel optimization.

• Excellent organizational and process management skills - able to balance multiple projects and priorities.

• Analytical mindset with experience using data to optimize campaigns and present performance insights.

• Fluent English and excellent communication skills; able to work cross-functionally and remotely.

• A proactive, collaborative, and ownership-driven mindset.

🌍 Why Join?

• Work with a fast-growing, product-driven company that’s reshaping the iGaming space.

• Join a remote-first international team of marketers, product experts, and developers.

• Own your area while getting the support to grow into senior leadership roles.

• Competitive compensation, room for growth, and an agile working culture.

👉 Ready to level up your CRM leadership career in a global digital environment? Apply now - PEOPLE HUNT will be in touch with shortlisted candidates.